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The business community is becoming increasingly important to the Raiders as year by year we seek to develop the club and build on successes of the previous season. It’s a well known fact that our long term ambition is to play in European competition. However, to do this, we need a stable financial base and significant support from business, both locally and nationally. Over the past couple of years we have worked tirelessly to build the club’s reputation and brand, and we now have one of the most respected and recognised brands, not only in Plymouth, but in Devon and Cornwall. The sponsorship of the team by The Wrigley Company and their Airwaves brand of chewing gum is a huge milestone for the club, and it has undoubtedly helped in more ways than purely financial. It’s helped raise the profile of the team both here in Plymouth and across the UK. While this has been one of the most positive steps that the club have ever taken, we also recognise the contribution made by smaller sponsorship deals – game sponsorships, game ball sponsorships and player sponsorships, even programme advertising. Without sponsorship, the club would cease to exist. It’s as black and white as that. Sponsors look to sport to add value to their brand and naturally want to be associated with success and progression rather than poor performance. We’re in the very fortunate position where we continue to enjoy the support of a wide range of companies. The Raiders are extremely appreciative of this support and have a reputation for giving excellent value for money. We have a number of sponsors involved with the club who have been supporting us for more than 15 years, so we must be doing something right to hold onto them! |
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